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Fast Food Nation Essay In Eric Schlossers book, Fast Food Nation, the author presents an in depth analysis of the fast food industry, from its origin of Southern California to its ubiquitous manifestation of todays culture. Schlosser argues that the fast food industry has used its political influence as a way of circumventing issues of health and working conditions, while greatly increasing profits and expansion. The intent of Schlossers book is to impact the reader to stop and consider the consequences of eating at a McDonalds or similar chain. He expands upon his ideas in a series of broad and diverse ways such as criticizing schools that received payment for Coke machines and advertisements (53). He goes on to argue in chapter 4, Success, that the expansion of the fast food industry accelerated franchising, which can be beneficial for both the company that wishes to expand and for the business oriented person who doesnt want to risk it alone. McDonalds has become a real estate giant by leasing property to franchisees which, Schlosser argues, keeps franchisees fully under the control of the corporation because the lease can be terminated. He points out what was once a step to becoming a millionaire is now at a 38. 1% failure rate (98). Schlossers view is successfully defended by his careful Pinedo 2 and precise analysis of the fast food industry, effective writing dialect, and his ability intertwine statistics with moral and sympathetic appeal. Schlossers book is written for the general population, to which he is conveying a message. One effective writing device that Schlosser uses in this chapter is appealing to the readers emotions effectively by creating a background for the individuals. The reader becomes sympathetic to the fast food workers as one learns of their daily lives. Schlossers book is written for the general population which he is trying to convey his message to. He introduces the chapter with Matthew Kabong. The reader continues to learn about Kabongs daily work routine as a Little Caesars delivery guy. He earns the minimum wage? and on a good night he makes about fifty bucks (91). He is a poverty-stricken optimist that wants to own a Radio Shack in the future as Schlosser points out. I can not help but to feel sympathetic to this young mans current situation. Schlosser intentionally builds the character of Kabong by using bits of humor such as Kabong referring to his car as his office (92). This appeals to a broad audience who have held such jobs in the past and wish for better things for this individual. Schlosser builds a connection with the reader, instead of introducing the chapter with statistics and franchising information, he builds up the chapter and then introduces his points, which is a very important tool. Shortly after in the chapter, Schlosser introduces Dave Feamster, an ex-NHL player who became a Little Caesars franchisee. We learn that a bone fracture at the base of his spine halted his career in the NHL. He vanished from the NHL without so much as Pinedo 3 a good-bye handshake (93). Feamster contacts an old friend and relative of Mike Hitch, company founder of Little Caesars. He buys a Little Caesars franchise with what little money he had left. We learn that his devotion to Little Caesars led him to a good income and a total of five Little Caesars restaurants. Again, Schlosser builds up the individuals character. In this case, Dave Feamster was shown as a NHL star, who was unfairly dropped and soon had nothing. He rose from nothing and made a new career. I sympathize with Feamster as he undergoes hardship and it builds a certain connection. Schlossers uses this connection to his advantage and is able to persuade me to listen more attentively to Schlossers message. He is able to capture the readers attention and then focus their attention subconsciously to his other points on franchising. Another effective writing tool is Schlossers in-depth information surrounding franchising and his powerful argument supported with statistics and reports. Towards the middle of the chapter after Schlosser captures our attention, we learn three-quarters of the American companies that started selling franchises in 1983 had gone out of business by 1993. He backs up this claim with William Bates, a professor of economics at Wayne State University, the franchise route to self-employment is associated with higher business failure rates and lower profits than independent business ownership (98). I am persuaded to believe through his intellectual correspondents that franchising may not be the way to go and not a sure-fire way towards money. He later points out a study conducted by the Heritage Foundation that found almost six hundred new fast food chains were launched in 1996 due to government-backed loans. He shows that according to the study the chain that benefited most from the loans was Subway, which had 109 of Pinedo 4 755 stores opened by government loans (102). In this case the reader is persuaded to believe a study that conducted by what appears to be an unbiased organization. Schlossers uses the emotions of the reader; in this case he wanted to create anger in the readers mind toward the fast food industry, particularly Subway. We are led to believe we are paying for the opening of these fast food chains with our tax money. This creates an anger and resentment towards the fast food industry. Another example shown, According to a 1995 investigation by Canadas Financial Post, Subways whole system seems ? almost as geared to selling franchises as it is to selling sandwiches. It reports that the lowest investment to open a major fast food chain is Subway at $100,000, but they also take the most royalty at 8% (100). This is a legitimate investigation shared by Schlosser to persuade the reader into seeing his view. Schlosser, in this part of the chapter, is conveying the message that the fast food giants are out only to expand and make money, and really care less about the franchisee. The general population cannot help but to take what these studies say for truth. Schlosser knows this and uses it effectively throughout the book. Another effective tool is the language incorporated in this chapter. He uses certain words to his advantage in persuading the reader to his view. For instance, when talking about Pete Lowe, Schlosser describes him as a latter-day entrepreneur, the greatest superstar salesperson of all time, who built a multinational outfit from scratch (106). Schlosser uses a persuasive dialect to influence his readers and appear as an accredited source. He says earlier in the chapter when describing the city in which Kabong and Pinedo 5 Femster work, Pueblo is the southernmost city along the Front Range? a town with steel mills that was never hip like Boulder, bustling like Denver, or aristocratic like Colorado Springs (91). Again, Schlosser aims at a certain view. He suggests to the reader that the town of Pueblo is sluggish and poverty-stricken. We follow Schlossers views as a credible source as one would not know what Pueblo was like without a prior visit. He describes the town and the people in it to complete the background of the chapter. Schlosser, later in the chapter, reinforces his views when describing poor fast food workers, these fourteen fast food workers from Pueblo can almost reach out and touch the famous people (105). Schlosser is indirectly reinforcing his earlier statement. In conclusion, Eric Schlossers book, Fast Food Nation writes an accomplished and thought-provoking book on the broad spectrum of effects the fast food industry has on todays culture. Schlossers repetition, dialect, and persuasiveness, along with his ability to appeal to the readers emotions, provide a strong and successful argument. When backed up by research studies and investigations performed on the restaurants, Schlossers argument only becomes more strengthened.